The Horse of Delaware Valley is the oldest and largest equine publication serving the mid-Atlantic states of Pennsylvania, Maryland, New Jersey, Delaware and Virginia since 1985. We are also proud to add full coverage in the states of New York, Connecticut, West Virginia, Ohio, North Carolina, Florida, Kentucky & Georgia.
The December, 2016 issue was the final print edition, but in February, 2017, the first monthly edition of The Horse Online was published. The Horse Online will follow the format of The Horse of Delaware Valley’s print edition and will feature news stories on showjumping, eventing and dressage as well as breeding and racing news and breaking stories of all equestrian disciplines.
Advertisers must submit their ads, prepaid via PayPal, by the 7th of the month previous to publication.
Ad prices now listed under "ADVERTISING".
The Horse Online has comprehensive coverage of competitions, breeding a racing.
The Horse also has the capability online, that it didn’t have as a printed edition, of running video of competitions and races. If readers have videos they would like to see on The Horse, put them on YouTube and call editor Sara Cavanagh at 610-793-1964. The Horse will make the final decision of whether to place any videos in its publication.
The Horse Online is being very well read, which means its advertisers are getting wide coverage. Ads have been read as many as 48,330 times. Ad sizes and prices are now listed under advertising at the bottom of the online page. All ads are sized in pixels and must be prepaid. Ad design is available at prices that start at $30 and up, based on ad size.
Meet the team!
Here now are our super knowledgeable, horse loving staff (shown below) who help us grow daily:
SARA CAVANAGH, OWNER AND EDITOR WEST CHESTER, Pa.--Sara Cavanagh competed in equitation, junior hunters and working hunters as a junior, finishing second four times in the Medal and Maclay Finals, to George Morris, Mike Plumb and Wilson Dennehy. After graduating from juniors, she showed in Amateur Owner and Green Hunters, finishing second twice in the national Horse of the Year on Smiling Sal and War Count. When it was thought that women would be allowed to compete for the first time in Three-Day Eventing in the 1960 Rome Olympics, Sara was invited to train with the Three-Day team in Colorado for three months along with Plumb, Dennehy, Billy Haggard, and four others. By the time women finally were allowed to compete in the Olympics in Three-Day Evening, Sara was married with children and concentrating on fox hunting, where she served as whipper-in to the Meadow Brook Hounds for 16 years, showing and raising her children. She was remarried in 1975 to her husband H.L. (Sandy) Schwartz, a life-long newsman, and in 1980, after moving to Pennsylvania, as Schwartz' idea, they started The Horse of Delaware Valley, and Sara has served as Editor from the beginning of the publication. Being to busy to ride, Sara began breeding thoroughbreds for the race track. Her homebreds, living at her farm, broken by her son Frank Steall and trained by Jonathan Sheppard, are Allowance winner Avilord, who won six races, and Dancing Together, who won two races and is now in foal to Redeemed, and an about to be 3-year-old , Ler's Go Danzing, who will race next year. When the cost of printing became prohibitive, Sara took the publication digital. She is thrilled with her staff and the great work they do and appreciative of the many subscribers.
DEBBIE MORRISON, MARKETING MANAGER OXFORD, Pa.--Debbie Morrison (the new MARKETING MANAGER here at THE HORSE) has been running the successful Horses 4 Your Consideration equine showcase sales page on Facebook since 2012. With its loyal members worldwide, Debbie has helped facilitate the sale of thousands of quality sport horses. It turned into an App in 2020.
Debbie owns Transitions Farm in Oxford PA. She is an accomplished FEI dressage rider and USDF L Graduate, who has been breeding, buying, selling, training, and showing her entire professional life. Debbie has a son Max, who keeps her busy with his school and sports schedule.
DAVID SMITH, CONTENT SUPPORT HOCKESSIN DE--Dave joined The Horse of Delaware Valley team to provide content support. He assists Heather with the montly updates to the website. He also provides troubleshooting, technical support, and technical consulting for the website's CMS.
We remain the oldest and largest Equine Publication in the Mid-Atlantic Region!
(PA, NJ, DE, MD, VA, NY, OH, CT, WV, NC, FL, KY & GA )
Our readers between the two age brackets of 17 – 35 yrs old/& 45 – 70 yrs old.
We have an affluent market share of people with an average income of $69,000 - $198,000/yr
- 69% own their own horse.
- 22% lease their horse.
- 48% enjoy showing their horse in local and regional events and love our show coverage!
- 74% also have other animals such as dogs and cats (and goats, chickens, donkeys, etc!)
- 94% are interested in horse AND other animal feed options.
- 39% of readers/riders love trail riding on a regular 2 – 3 x per week basis.
- 56% are expressing an interest in natural pet product lines and personal products for riders.
- 24% are considering barn and/or fencing purchases in the upcoming 6 months.
- 17% are considering Equine Education/training options for themselves or family members.
- 32% make their living in an Equine related field (Hoofcare, Barn Mgt., Training, Veterinary)
HDV’s monthly themed advertising options are of as much interest to our readers as their editorial content.
Our affordable classified and display advertising rates are considered the most cost efficient in the marketplace, and of value to 79% of our readers.
HODV ads are available for just $25 (Classified) to $30 (Marketplace display ads), plus many additional full-color options with direct links right back to advertiser’s website. The connection to advertisers is instantaneous!
Please be sure to check out our NEW DIRECTORY OF SERVICES Section too!